SALESFORCE INTEGRATIONS FAQ
Salesforce integration questions, answered.
Common integration questions for Salesforce projects that need to exchange data with external applications, APIs and business systems.
What is a Salesforce integration?
A Salesforce integration connects Salesforce with another system so data or actions can move between them. Depending on the requirement, this may use APIs, Apex callouts, middleware, events, webhooks or other supported mechanisms.
Should I integrate through Apex or middleware?
It depends on system boundaries, transformation complexity, monitoring, volume, authentication and operational ownership. Simple interactions may fit Apex and Salesforce-native capabilities, while broader orchestration may benefit from middleware.
What is a REST API integration?
A REST integration exchanges data or actions through HTTP endpoints using structured requests and responses. In Salesforce projects, REST can be used to communicate with external services or expose Salesforce data through supported APIs.
Why is my Salesforce API integration failing?
Check endpoint availability, authentication, permissions, request format, response handling, timeouts, limits and environment configuration. Log enough information to identify the failing stage without exposing secrets.
How should API credentials be stored?
Use supported secure credential mechanisms rather than hard-coding secrets in JavaScript, Apex or configuration files. The exact option depends on the Salesforce integration pattern and external system.
Can Salesforce receive webhooks?
Yes, when the external system can call an appropriate endpoint and the Salesforce architecture supports the required authentication, processing and security model. High-volume or asynchronous workflows may need additional architecture.
How do I sync data between Salesforce and another system?
Define the system of record, synchronization direction, trigger conditions, conflict rules, field mappings, retry behavior and failure handling first. Then choose synchronous or asynchronous integration patterns based on the workload.
How do I prevent duplicate records during integration?
Use stable external identifiers, idempotent processing and clear upsert or matching rules. Duplicate prevention should be designed into the integration rather than handled manually after records are created.
What should I do when an integration is slow?
Measure where the latency occurs: Salesforce query, external API, network, transformation, queueing or UI rendering. Optimize the slow stage and consider asynchronous processing when the user does not need an immediate response.
Can integrations update Salesforce UI automatically?
Yes, depending on the architecture. The UI can react to refreshed data, events or message-based mechanisms. The implementation should avoid unnecessary polling and full-page reloads.
How do I handle external API errors in Salesforce?
Classify errors into retryable and non-retryable cases, record useful diagnostics, show meaningful user feedback where appropriate and avoid exposing sensitive technical details. Robust integrations treat failure as a normal state.
What is an integration audit?
An integration audit reviews endpoints, authentication, data mappings, error handling, limits, retries, monitoring and ownership. It helps identify reliability and maintainability risks before they become production incidents.
Can Salesforce integrate with custom business applications?
Yes. Custom applications can communicate with Salesforce through supported APIs and integration patterns. The design should account for authentication, data ownership, rate limits, failure recovery and long-term maintainability.
How do I test a Salesforce integration safely?
Use isolated environments and test data, verify both successful and failure paths, simulate timeouts and invalid responses, and confirm that credentials and logs do not expose sensitive information.
When should I rebuild an existing Salesforce integration?
Rebuild when the current design is unreliable, insecure, impossible to monitor or too tightly coupled to changing systems. If the core architecture is sound, targeted refactoring may be enough.
Still stuck with a Salesforce UI problem?
Bring the existing interface, error, Figma design or technical requirement. WebCraftStudio can help diagnose the issue and turn the fix into production-ready Salesforce UI.
Explore Salesforce Integrations → Start a Project →