Salesforce Experience Cloud questions, answered.

Experience Cloud is Salesforce’s platform for building branded digital experiences and portals for customers, partners and other audiences, using Salesforce data and identity capabilities.

Use a custom LWC when standard Experience Builder components cannot provide the required workflow, layout, filtering, data presentation, interaction or branding.

Check that the component is exposed to the Experience Cloud target, configured correctly in Experience Builder, and that the current user has access to the underlying objects, fields, records and Apex operations.

Portal layouts often contain more navigation, cards, forms and data than a simple marketing page. Mobile behavior must be designed intentionally for each section rather than relying on desktop layout compression.

A large amount can be customized through Experience Builder, styling, layouts and custom components. When the required experience exceeds supported configuration, custom LWCs and carefully designed architecture can fill the gap.

Use supported navigation configuration first. If the user journey requires custom interaction or presentation, a custom component can provide a specialized navigation experience while respecting access and responsive requirements.

The visible UI depends on user type, object and field permissions, sharing, record access and the rules around the site’s audience. A component can be technically correct but still show no useful data because access is missing.

Define the user journey first, then build a form with clear validation, accessible labels, appropriate data access and useful error states. The implementation may use standard components, LWC, Apex or a combination.

Yes. Custom interfaces can provide specialized search, filtering, sorting and data presentation when the standard components do not meet the workflow. The backend and sharing model must support the required queries safely.

Start with a UX and technical audit: identify mobile issues, confusing navigation, slow interactions, inconsistent components, permission problems and duplicated code. Prioritize fixes by user impact and implementation risk.

Yes. The design should first be mapped to Experience Cloud structure, reusable LWC components, SLDS patterns and responsive behavior. Figma is the visual specification; production implementation still requires Salesforce architecture decisions.

Possible causes include heavy client rendering, repeated Apex calls, inefficient queries, large data sets, third-party resources and unnecessary components. Performance work should identify the actual bottleneck before changing the UI.

Yes. Integration can involve Salesforce APIs, Apex, named credentials, middleware or other supported patterns. The right approach depends on authentication, data ownership, latency, volume and security requirements.

Test each important user type on desktop and mobile, navigation, authentication, permissions, forms, errors, record visibility, custom LWCs, integrations, accessibility and real content—not only the happy path.

Rebuild when the current architecture prevents required UX or functionality, accumulated customizations are brittle, or the cost of incremental fixes exceeds the value. Otherwise, targeted modernization is often safer and faster.