Know when the standard component is the right choice.
Standard components can provide speed, consistency and a lower maintenance burden. If a component already supports the workflow and visual requirements, using it is often sensible.
Where custom LWC becomes useful
Custom LWC becomes valuable when the interface needs specialized interactions, tailored data presentation, custom validation or a visual treatment unavailable with standard components.
Custom doesn't mean complicated
A custom component should still have a narrow responsibility and predictable behavior. The goal is to fill the gaps that matter to the user experience.
Think about the whole portal
A portal is more than a collection of components. Navigation, page hierarchy, mobile behavior, forms, records and visual consistency need to work together.